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  • Study: Action-oriented goals produce higher probability of purchases under tight deadlines

    Photo of U. of I. psychology professor Dolores Albarracin

    If you want sell a product or service quickly, it helps to try a busy consumer, says new research co-written by U. of I. psychology professor Dolores Albarracin.

    Photo by L. Brian Stauffer


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  • Editor’s notes:  To contact Dolores Albarracin, call 217-244-7019; email

    The paper “Acting by a deadline: The interplay between deadline distance and movement induced goals” is available online.

    DOI: 10.1016/j.jesp.2019.103852