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  • Viral videos about private moments may affect offline relationships

    Emily Mendelson with a TikTok logo

    Posting videos about intimate relationships to social media platforms may affect offline relationships, according to a case study of the “couch guy” video by Emily Mendelson, a graduate student at the University of Illinois Urbana-Champaign.

    Photo by Fred Zwicky


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  • Editor’s notes: To reach Emily Mendelson, email

    The paper “Sensemaking and public intimacy on TikTok: How viral videos influence interpersonal relationships offline” is available online or from the News Bureau.

    DOI: 10.1177/1461444823116323