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  • To kick-start creativity, offer money, not plaudits, study finds

    Photo of Ravi Mehta, a professor of business administration at Illinois

    The best way to reward creativity is not with social-recognition awards such as plaques or other plaudits. According to published research co-written by Ravi Mehta, a professor of business administration at Illinois, it’s all about the money.

    Photo by College of Business

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  • Editor’s note: To contact Ravi Mehta, call 217-265-4081; email mehtar@illinois.edu.

    The paper “Social-recognition versus financial incentives? Exploring the effects of creativity-contingent external rewards on creative performance” is online.