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  • 'Big picture' thinking doesn't always lead people to indulge less, study says

    Self-focus plays an important role in how consumers make decisions, says new research from business professor Ravi Mehta.

    Self-focus plays an important role in how consumers make decisions, says new research from business professor Ravi Mehta.

    Photo courtesy College of Business

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      Self-focus plays an important role in how consumers make decisions, says new research from business professor Ravi Mehta.

      Photo courtesy College of Business

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  • To contact Ravi Mehta, call 217-265-4081; email mehtar@illinois.edu. The paper is available online.