News Bureau

Research News Campus News About

blog navigation

News Bureau - Research

blog posts

  • Emotional radio ads may ease listeners’ qualms, boosting support for organ donation

    Communication professor Brian Quick and graduate students Ethan Morrow and Minhey Chung.

    Radio ads that feature happy or sad personal stories of organ transplant recipients or patients languishing on the waiting list may overcome some of the misgivings many nondonor listeners have and persuade them to support organ donation. The study was co-written by communication professor Brian Quick, right, and, from left, graduate students Ethan Morrow and Minhey Chung.

    Photo by Fred Zwicky


blog posts


    Editor’s note:    

    To reach Brian Quick, email

    To reach Tobias Reynolds-Tylus, email

    The paper “Can happiness and sadness overcome organ donation barriers following exposure to radio ads?” is available online or from the U. of I. News Bureau

    DOI: 10.1080/10810730.2024.2313988