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  • Paper: Cultural variables influence consumer demand for private-label brands

    Photo of Carlos Torelli, a professor of business administration and James F. Towey Faculty Fellow at Illinois

    Consumer attitudes toward private-label store brands might be driven more by social variables than price, says new research co-written by Carlos Torelli, a professor of business administration and James F. Towey Faculty Fellow at Illinois.

    Photo by Gies College of Business

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  • Editor’s notes: To contact Carlos Torelli, call 217-300-4158; email ctorelli@illinois.edu.

    The paper “The interactive effect of power distance belief and consumers’ status on preference for national (vs. private-label) brands” is available online.

    DOI:
    https://doi.org/10.1016/j.jbusres.2019.10.001