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  • Will hiding 'like' counts and other numbers improve social media?

    University of Illinois researcher Ben Grosser

    University of Illinois researcher Ben Grosser began experimenting with hiding the metrics on social media platforms seven years ago. Now, tech companies are following his lead with tests that hide “like” counts and other metrics. Grosser said hiding those numbers makes users feel less competitive and reduces other negative social effects of using the platforms.

    Photo by L. Brian Stauffer

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  • Editor’s note:  To contact Ben Grosser, email grosser@illinois.edu.