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  • Book: Process, not epiphany, is the engine of creativity

    Photo of Jeffrey Loewenstein, a professor of business administration at the Gies College of Business at Illinois.

    A new book co-written by University of Illinois Gies College of Business professor Jeffrey Loewenstein aims to demystify the creative process.

    Photo by L. Brian Stauffer

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  • Editor’s notes: To contact Jeffrey Loewenstein, call 217-333-2471; email jloew@illinois.edu.

    The book “The Craft of Creativity” is available online.