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  • Paper: Surprise can be an agent of social change

    Photo of Jeffrey Loewenstein, a professor of business administration at the Gies College of Business at Illinois.

    Surprising someone – whether it’s by a joke or via a gasp-inducing plot twist – can be a memorable experience, but a less heralded effect is that it can provide an avenue to influence people, said Jeffrey Loewenstein, a professor of business administration at the Gies College of Business at Illinois.

    Photo by L. Brian Stauffer

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  • Editor’s notes: To contact Jeffrey Loewenstein, call 217-333-2471; email jloew@illinois.edu.

    The paper “Surprise, recipes for surprise, and social influence” is available online.