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  • Social media as good a barometer of public health attitudes as traditional phone polling

    Photo of U. of I. psychology professor Dolores Albarracin

    Social media data can be used as an additional source of information to gauge public opinion about health issues alongside traditional data sources like phone-based polling, says new research co-written by U. of I. psychology professor Dolores Albarracin.

    Photo by L. Brian Stauffer

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  • Editor’s notes: To contact Dolores Albarracin, call 217-244-7019; email dalbarra@illinois.edu.

    The paper “Associations of topics of discussion on Twitter with survey measures of attitudes, knowledge, and behaviors related to Zika: A study in the United States” is available online.

    DOI:10.2196/publichealth.8186