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  • Consumer perception of organic foods affected by food type and where they’re sold

    “Past research has often asked how much someone is willing to pay for an organic product, but has rarely considered the context in which that purchase takes place,” said U. of I. food economist Brenna Ellison. “In this study, we look at how the organic label interacts with the product type as well as the retail purchase context.”

    Photo by L. Brian Stauffer


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