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  • Children can be sold on fun of physical activity, U. of I. researcher says

    Social marketing can sell kids on getting outside and getting active, according to Marian Huhman (WHO-mun), a professor of communication at Illinois. Her findings are based on recently published results on a five-year national campaign aimed at "tweens" aged 9 to 13 years old.

    Social marketing can sell kids on getting outside and getting active, according to Marian Huhman (WHO-mun), a professor of communication at Illinois. Her findings are based on recently published results on a five-year national campaign aimed at "tweens" aged 9 to 13 years old.

    Photo by L. Brian Stauffer

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