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  • Paper: Activating a collectivistic orientation conducive to curbing COVID‐19

    Photo of Carlos Torelli

    The activation of a collectivistic orientation, in which people construe the self as interdependent with others, is a key cultural factor that promotes behavior aimed at curbing the spread of COVID‐19, says research co-written by Carlos Torelli, the Zimmerman Faculty Fellow at the Gies College of Business at Illinois.

    Photo by Gies College of Business


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  • Editor’s notes: To contact Carlos Torelli, call 217-300-4158; email

    The paper “Collectivism fosters preventive behaviors to contain the spread of COVID‐19: Implications for social marketing in public health” is available online.

    DOI: 10.1002/mar.21613