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  • Research suggests sexual appeals in ads don’t sell brands, products

    U. of I. advertising professor John Wirtz found that sex doesn’t sell in advertising the way many assume it does.

    U. of I. advertising professor John Wirtz found that sex doesn’t sell in advertising the way many assume it does.

    Photo by L. Brian Stauffer

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  • Editor’s notes:

    To reach John Wirtz, call 217-300-0368 or 806-392-3335 (cell); email jwirtz@illinois.edu; Twitter handle @johngwirtz.

    The paper “The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: A meta-analytic review” is available online (access may be restricted) as well as from Wirtz or the News Bureau.

    DOI: 10.1080/02650487.2017.1334996