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  • Tailored sexual health messages urgently needed for young female tourists, expert says

    University of Illinois recreation, sport and tourism professor Liza Berdychevsky found in a recent study that young women who take sexual risks when traveling fall into five different clusters, based on their motivations for these behaviors and their perceptions of the risks involved. Sexual health campaigns should leverage this diversity in developing messages that are tailored to the needs and beliefs of particular groups of young women, Berdychevsky said.

    University of Illinois recreation, sport and tourism professor Liza Berdychevsky found in a recent study that young women who take sexual risks when traveling fall into five different clusters, based on their motivations for these behaviors and their perceptions of the risks involved. Sexual health campaigns should leverage this diversity in developing messages that are tailored to the needs and beliefs of particular groups of young women, Berdychevsky said.

    Photo by L. Brian Stauffer

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  • Editor’s notes: To reach Liza Berdychevsky, call 217-244-2971; email lizabk@illinois.edu

    The paper “Toward the Tailoring of Sexual Health Education Messages for Young Women: A Focus on Tourist Experiences” is available online from the publisher or from the News Bureau.

    DOI:  10.1080/00224499.2017.1280720