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  • ‘Sleeper effect’ accounts for durability of weak messages from credible sources

    Photo of U. of I. psychology professor Dolores Albarracin

    The least convincing arguments can reverberate in the public consciousness over time – provided they’re delivered by a credible source, says new research from U. of I. psychology professor Dolores Albarracin.

    Photo by L. Brian Stauffer

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  • Editor’s notes: To contact Dolores Albarracin, call 217-244-7019; email dalbarra@illinois.edu.

    The paper "How People Become Persuaded by Weak Messages Presented by Credible Communicators: Not All Sleeper Effects are Created Equal" is available online. DOI: 10.1016/j.jesp.2016.06.009