blog navigation

blog posts

  • Research: Too much, too little noise turns off consumers, creativity

    Ambient background noise turns out to be an important factor affecting creative cognition among consumers, according to research from Ravi Mehta, a professor of business administration at Illinois.

    Ambient background noise turns out to be an important factor affecting creative cognition among consumers, according to research from Ravi Mehta, a professor of business administration at Illinois.

    Photo courtesy College of Business

    Images

    • Close

      Ambient background noise turns out to be an important factor affecting creative cognition among consumers, according to research from Ravi Mehta, a professor of business administration at Illinois.

      Photo courtesy College of Business

blog posts