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  • Study: Hurricanes with female names more deadly than male-named storms

    An analysis of more than six decades of death rates from U.S. hurricanes by a team of University of Illinois researchers shows that severe hurricanes with a more feminine name result in a greater death toll. From left, Kiju Jung, a doctoral student in marketing in the U. of I.'s College of Business and the lead author on the study, and Madhu Viswanathan and Sharon Shavitt, both professors of marketing at Illinois.

    An analysis of more than six decades of death rates from U.S. hurricanes by a team of University of Illinois researchers shows that severe hurricanes with a more feminine name result in a greater death toll. From left, Kiju Jung, a doctoral student in marketing in the U. of I.'s College of Business and the lead author on the study, and Madhu Viswanathan and Sharon Shavitt, both professors of marketing at Illinois.

    Photo by L. Brian Stauffer

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      An analysis of more than six decades of death rates from U.S. hurricanes by a team of University of Illinois researchers shows that severe hurricanes with a more feminine name result in a greater death toll. From left, Kiju Jung, a doctoral student in marketing in the U. of I.'s College of Business and the lead author on the study, and Madhu Viswanathan and Sharon Shavitt, both professors of marketing at Illinois.

      Photo by L. Brian Stauffer

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  • To contact Sharon Shavitt, call 217-333-0784; email shavitt@illinois.edu. The paper, "Female Hurricanes are Deadlier Than Male Hurricanes," is available from the U. of I. News Bureau.