A media interview is an opportunity to deliver your story. Our media relations experts can teach you the essentials to achieving good press. You will learn about:
- How the media works and what makes the news
- A spokesperson’s role as an administrator and/or faculty member
- Why it’s important to have a media relations expert on your side
- How to respond to media inquiries and interview tips
- How to craft key messages and communicate them effectively
- Typical reporter traps and how to avoid those traps
- Key aspects to radio and TV interviews
- Steps to take after the interview
To schedule a media training session for your unit, please contact Steve Witmer at switmer@illinois.edu.
