Mar 7, 2024 11:00 am460 views
It’s estimated that $12 billion will be spent on political ads this election cycle – 30% more than in 2020. The sheer volume of ads is remarkable, and there is vast potential to use this political information to contribute to democracy: to reach more potential voters and provide accurate information. There's also more potential than ever for generative artificial intelligence to misrepresent candidates and policies, leading to confusion in the voting booth. News Bureau editor Lois Yoksoulian spoke with advertising professor and department head Michelle Nelson about the topic.