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  • Study: Personalized promotion a potential 'win-win' for retailers, consumers

    Photo of Yuqian Xu, a professor of business administration at the Gies College of Business at Illinois.

    “Personalized promotion” is a potentially lucrative opportunity for retailers to extract even more money from consumer wallets that also enhances customer satisfaction, said Yuqian Xu, a professor of business administration at the Gies College of Business at Illinois.

    Photo by L. Brian Stauffer

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  • Editor’s notes:  To contact Yuqian Xu, call 217-300-6348; email yuqian@illinois.edu.

    The paper “The value of personalized promotion: Field experiment on O2O platform” is available online.