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  • Four factors influence social media reach of public health tweets, study says

    Photo of U. of I. psychology professor Dolores Albarracin, right, and co-authors Benjamin X. White, left, and Sophie Lohmann.

    New research co-written by U. of I. psychology professor Dolores Albarracin, right, found that four factors lead to the retransmission of public health tweets from expert accounts on Twitter. Albarracin’s co-authors include U. of I. graduate students Benjamin X. White, left, and Sophie Lohmann.

    Photo by L. Brian Stauffer

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  • Editor’s notes: To contact Dolores Albarracin, call 217-244-7019; email dalbarra@illinois.edu.

    To contact Sophie Lohmann, email lohmann2@illinois.edu.

    The paper “HIV messaging on Twitter: An analysis of current practice and data-driven recommendations” is available online.

    DOI: 10.1097/QAD.0000000000002018