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  • College tours for Chinese teens a rapidly growing market for tourist industry

    Many middle-class teens in China are embarking on study tours of university campuses in the U.S., a market sector that could be lucrative for colleges and tourism-related businesses in the Midwest, according to a new study led by Joy Huang, a professor of recreation, sport and tourism at the University of Illinois.

    Many middle-class teens in China are embarking on study tours of university campuses in the U.S., a market sector that could be lucrative for colleges and tourism-related businesses in the Midwest, according to a new study led by Joy Huang, a professor of recreation, sport and tourism at the University of Illinois.

    Photo by L. Brian Stauffer

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  • Editor’s notes:  To reach Joy Huang, call 217-244-9716; email joyhuang@illinois.edu.

    The paper “The grand tour in the 21st century: Perspectives of Chinese adolescents and their parents” is available online or from the News Bureau.