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  • Will targeted marketing bring an end to ‘Super Bowl of advertising’?

    Professor Mike Yao

    The individualized ads already common online are also coming to our smart TVs – a challenge not only to mass television marketing but also to personal privacy, says Mike Yao, a professor of advertising who specializes in digital media.

    Photo by L. Brian Stauffer

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  • Editor’s note: To reach Mike Yao, call 217-318-9147; email mzyao@illinois.edu.