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  • New book tackles challenges of strategic brand management in global markets

    Photo of U. of I. Gies College of Business professor Carlos J. Torelli

    A new book co-written by U. of I. business professor and branding expert Carlos J. Torelli offers a concise, flexible and modern take on global brand management.

    Photo by College of Business

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  • Editor’s notes: To contact Carlos Torelli, call (217) 300-4158; email ctorelli@illinois.edu.

    The book “Strategic Brand Management: Lessons for Winning Brands in Globalized Markets” is available online.