The University of Illinois Press announced the debut of a new logo in anticipation of its upcoming 100-year anniversary.
Founded in 1918, the University of Illinois Press publishes 33 scholarly journals and 100 new books per year, distributed worldwide, with 2,500 books currently in print. The Press's publishing program promotes research and education, enriches cultural and intellectual life and fosters regional pride and accomplishments, enhancing and extending the reputation of the University of Illinois.
“The Press has an accomplished history of publishing significant scholarship,” said Laurie Matheson, the director of the University of Illinois Press. “Our new logo symbolizes the reinvigoration of the Press as it moves its mission forward into a second century."
A new visual identity was developed by Press art director Dustin Hubbart, and Jennie Holzner implemented the final design. Hubbart said the new logo reflects the Press's history with a nod to the Midwest, simultaneously representing the University of Illinois campuses in Urbana, Chicago and Springfield.
“This logo has many hidden aspects, from an open book to prairie grasses, all while representing our state with the letters ‘IL’ hidden among those pictorial representations,” Hubbart said.
The Press will brand its updated identity across multiple platforms.
“We wanted a logo that was timeless and classic, something that would represent our institution's agricultural roots but also our innovative spirit,” Hubbart said.
The new logo can be viewed online. For more information, visit www.press.uillinois.edu.