blog navigation

blog posts

  • U.S. hotels need to better understand Chinese travelers' culture, goals, study says

    Hotels in the U.S. that want to attract greater numbers of tourists from China may need to re-evaluate their branding strategies, suggests a new study that was led by Joy Huang, a professor in the department of recreation, sport and tourism.

    Hotels in the U.S. that want to attract greater numbers of tourists from China may need to re-evaluate their branding strategies, suggests a new study that was led by Joy Huang, a professor in the department of recreation, sport and tourism.

    Photo by L. Brian Stauffer

    Images

blog posts

  • To reach Joy Huang, call 217-244-9716; email joyhuang@illinois.edu. The paper, “Modeling consumer-brand equity for multinational hotel brands – When hosts become guests,” is available online.