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  • Illinois artist Ben Grosser's solo show imagines 'Software for Less'

    Image of Mark Zuckerberg from the video supercut "DEFICIT OF LESS" by Ben Grosser

    The video supercut “DEFICIT OF LESS” – a new work by artist Ben Grosser, a University of Illinois Urbana-Champaign art professor – examines how often Facebook CEO Mark Zuckerberg uses the word “less” – under a minute total in 15 years of footage. It is a companion piece to “ORDER OF MAGNITUDE,” in which Zuckerberg talks about “more” and “growth.”

    “DEFICIT OF LESS” is one of several works commissioned for Grosser’s solo exhibition “Software for Less” that is currently on view at arebyte Gallery in London and online. The exhibition considers what software might look like if its underlying philosophy was not the creation of more, but less.

    Courtesy Ben Grosser


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  • Editor’s notes: To contact Ben Grosser, email

    The College of Fine and Applied Arts, the School of Art and Design and the National Center for Supercomputing Applications supported “Software for Less.”