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  • For sensation-seekers, the color red can elicit rebelliousness, study finds

    Photo of Ravi Mehta, a professor of business administration at Illinois

    The widespread use of the color red to signal danger can actually be counterproductive for certain people, says soon-to-be published research co-written by Ravi Mehta, a professor of business administration at Illinois.

    Photo by College of Business

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  • Editor’s note: To contact Ravi Mehta, call 217-265-4081; email mehtar@illinois.edu.