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  • Graphic images may not scare smokers off cigarettes, says study

    Graphic warning labels on cigarette packages, like these approved for use in the U.S., may not have the desired effect, according to a University of Illinois study.

    Graphic warning labels on cigarette packages, like these approved for use in the U.S., may not have the desired effect, according to a University of Illinois study.

    Photo by L. Brian Stauffer

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  • Editor’s notes: To reach Nicole LaVoie, call 217-419-8450; email lavoie1@illinois.edu. To reach Brian Quick, call 217-333-3617; email bquick@illinois.edu.

    The paper “Are Graphic Cigarette Warning Labels an Effective Message Strategy? A Test of Psychological Reactance Theory and Source Appraisal” is available at http://crx.sagepub.com/content/early/2015/10/14/0093650215609669.abstract (access may be restricted) or by contacting either LaVoie or the News Bureau.

    Also co-authors on the paper were Julius Riles and Natalie Lambert, also doctoral students in communication.