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Media Training

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  • Media Training

    A media interview is an opportunity to deliver your story. Our media relations experts can teach you the essentials to achieving good press. You will learn about:

    • How the media works and what makes the news
    • A spokesperson’s role as an administrator and/or faculty member
    • Why it’s important to have a media relations expert on your side
    • How to respond to media inquiries and interview tips
    • How to craft key messages and communicate them effectively
    • Typical reporter traps and how to avoid those traps
    • Key aspects to radio and TV interviews
    • Steps to take after the interview

    To schedule a media training session for your unit, please contact Steve Witmer at