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  • Organ donor campaign shows teenagers respond to simple over flashy

    Eighteen-year-olds asked to join the Illinois organ donor registry responded best to a simple letter and a mail-in form, rather than a colorful brochure and online registration, says professor of communication Brian Quick.

    Eighteen-year-olds asked to join the Illinois organ donor registry responded best to a simple letter and a mail-in form, rather than a colorful brochure and online registration, says professor of communication Brian Quick.

    Photo by L. Brian Stauffer

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