Strategic Communications and Marketing News Bureau

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Social sciences Illinois advertising professor Chang-Dae Ham, an expert in the study of hidden persuasion techniques, says the personalized advertising that follow us online is “a very special type” in the way it elicits risk perceptions and privacy concerns.

Study: Consumers see much greater risk than reward in online ads

CHAMPAIGN, Ill. — Personalized ads now follow us around the web, their content drawn from tracking our online activity. The ad industry has suggested we’re OK with it – that we see benefits roughly equal to perceived risks. A study by University of Illinois advertising professor Chang-Dae Ham says otherwise, suggesting the industry may want […]

Expert viewpoints Sheldon H. Jacobson

Would a laptop and tablet ban enhance air travel security?

American and European officials are considering a potential ban on laptop and tablet computers in the passenger cabins of trans-Atlantic flights to the U.S., according to the Department of Homeland Security. Sheldon H. Jacobson, a professor of computer science, studies a variety of mathematical algorithms that address societal problems of national interest. In an interview […]

Business Photo of Madhu Viswanathan, left, and  U. of I. graduate Steven Morse.

New book gives voice to people who grew up in poverty in India

A new book co-written by a University of Illinois professor who studies subsistence marketplaces chronicles the daily struggles of 13 ordinary people living in India who grew up in poverty. Madhu Viswanathan, the Diane and Steven N. Miller Professor in Business at Illinois, is a co-author of “Voices from Subsistence Marketplaces.” The book aims to […]

Agriculture Business Photo of Brenna Ellison, a professor of agriculture and consumer economics at Illinois and an expert in consumer food preferences and behaviors.

Paper: Nutrition label readers favor food quality over quantity

CHAMPAIGN, Ill. — People who closely eyeball nutrition labels tend to eat differently than less-discerning diners in one key regard, according to research from a University of Illinois expert in food and nutrition policy and consumer food preferences and behaviors. Although nutrition-label users and non-nutrition-label users eat roughly the same amount of food, the two […]

Business Photo of business professors Jessen L. Hobson, right, and Mark Peecher.

Paper: Experienced auditors better at fraud detection after a simple cue

CHAMPAIGN, Ill. — A new study co-written by a pair of University of Illinois experts in audit and financial accounting finds that a simple cue can trigger a sizable increase in fraud detection among experienced auditors. Research from Mark Peecher and Jessen L. Hobson of the College of Business finds evidence that experienced auditors’ judgments […]

Business Photo of the Business Instructional Facility on the Urbana campus of the University of Illinois.

Online master’s degree in accountancy coming to U. of I.’s College of Business

CHAMPAIGN, Ill. — The University of Illinois College of Business will launch an online-only master’s degree in accountancy, and will begin accepting applications April 14. The program, called the iMSA, will be offered in partnership with Coursera, the Silicon Valley educational technology company that already offers the iMBA, an online MBA degree from the U. of […]

Business Photo of Julian Reif, a professor of finance and of economics at Illinois.

Study: Medicare prescription drug benefit reduced elderly mortality by more than 2 percent

CHAMPAIGN, Ill. — A new paper co-written by a University of Illinois expert in health care economics provides the first evidence that the increase in drug utilization attributable to Medicare Part D saved lives. The implementation of Medicare’s prescription drug benefit program has reduced elderly mortality by 2.2 percent annually since 2006, according to an […]

Business Graphic of online master’s degree in strategic brand communication, a unique joint program between the College of Business and College of Media at the University of Illinois

New online master’s degree in strategic brand communication to prepare future brand leaders

CHAMPAIGN, Ill. — A new interdisciplinary graduate degree from the University of Illinois seeks to arm future global brand leaders with the latest methods, techniques and strategies to market, advertise and deliver brand communications across diverse multimedia and technology channels. The online master’s degree in strategic brand communication, a unique joint program between the Urbana […]

Business Photo of Andrew Weaver, a professor of labor and employment relations at Illinois.

Paper: Credit status not a good predictor of worker productivity

CHAMPAIGN, Ill. — The practice of employers screening potential new hires by conducting pre-employment credit checks as a gauge of “character” or productivity is a controversial one that has drawn increased scrutiny in the years since the Great Recession. According to research from a University of Illinois expert in labor economics and workforce policy, credit […]

Business Photo of U. of I. business professor and branding expert Carlos J. Torelli

‘Cultural distinctiveness’ can influence consumer preferences for certain products, study says

CHAMPAIGN, Ill. — Would a Minnesota Vikings fan, during a business trip to Mumbai, be more likely to root for the Green Bay Packers than another random NFL team? Or would a die-hard Boston Red Sox fan, working abroad and pining to connect with something from home, root for – gasp! – the dreaded New […]

Business Photo of labor professor Robert Bruno

New book explores forces behind Chicago Teachers Union strike of 2012

CHAMPAIGN, Ill. — A new book co-written by a pair of University of Illinois experts in labor relations provides a detailed account of the seven-day strike by the Chicago Teachers Union in 2012. “A Fight for the Soul of Public Education: The Story of the Chicago Teachers Strike,” by labor professors Steven K. Ashby and […]

Business Photo of Richard L. Kaplan, the Peer and Sarah Pedersen Professor of Law at Illinois.

‘Cadillac tax’ may precipitate wholesale changes to employer-provided health care insurance

CHAMPAIGN, Ill. — A new paper from a University of Illinois tax expert says the Affordable Care Act’s “Cadillac tax” has the potential to alter the landscape of the U.S. health insurance market and lead to the widespread adoption of a policy championed by former President George W. Bush – namely, health saving accounts. Even […]

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