blog navigation

blog posts

  • Political ideology and social norms can play a role in donation decisions, study says

    Photo of U. of I. business professor and branding expert Carlos J. Torelli

    New research from U. of I. business professor and branding expert Carlos J. Torelli provides a more nuanced understanding of the role of political ideology and social norms on donation decisions.

    Photo by College of Business

    Images

blog posts

  • Editor’s notes: To contact Carlos Torelli, call (217) 300-4158; email ctorelli@illinois.edu.

    The paper “Conforming Conservatives: How Salient Social Identities Can Increase Donations” is available online.