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  • Paper: Strategic trade-offs in automobile design affect market-share value

    Photo of Raj Echambadi, the James F. Towey Faculty Fellow at Illinois

    Car companies can either “design for satisfaction” by investing in function and ergonomics or “design for delight” by investing in form, says new research from Raj Echambadi, a professor of business administration at Illinois.

    Photo by College of Business

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  • Editor’s notes: To contact Raj Echambadi, call 217-244-4189; email rechamba@illinois.edu.

    The paper “Designed to Succeed: Dimensions of Product Design and Their Impact on Market Share” is available online.