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  • New book explores lessons learned from the ‘bottom up’ in subsistence marketplaces

    Photo of Madhu Viswanathan, the Diane and Steven N. Miller Professor in Business at the University of Illinois

    A new book by Madhu Viswanathan, the Diane and Steven N. Miller Professor in Business at Illinois, explores the author’s personal journey as a scholar studying people living in poverty as well as how the impoverished function in the marketplace as consumers and entrepreneurs.

    Photo by L. Brian Stauffer

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  • Editor’s notes: To contact Madhu Viswanathan, call 217-333-4550; email mviswana@illinois.edu.

    The book is available for purchase online.