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  • Beyond the big ads: teaching kids ad literacy and nutrition in grade school classrooms

    Children need to understand the basics of advertising better than they do, says Illinois advertising professor Michelle Nelson. So she led the development of a curriculum and website to teach advertising literacy in school classrooms, incorporating lessons on healthy eating. This example ad developed for the curriculum playfully sells parents on feeding their kids vegetables.

    Children need to understand the basics of advertising better than they do, says Illinois advertising professor Michelle Nelson. So she led the development of a curriculum and website to teach advertising literacy in school classrooms, incorporating lessons on healthy eating. This example ad developed for the curriculum playfully sells parents on feeding their kids vegetables.

    Photo by Stephanie Adams. Advertisement by Priyanka Bose.

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  • Editor’s notes: To reach Michelle Nelson, call 217-344-5068; email nelsonmr@illinois.edu.

    The paper “Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School” is available from the Journal of Advertising at http://www.tandfonline.com/doi/full/10.1080/00913367.2015.1107871 (access may be restricted) or by contacting either Nelson or the News Bureau.

    The teacher workshops were supported by a U. of I. public engagement grant.