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  • Following Wall Street's lead can taint corporate reputations, study shows

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      Matthew Kraatz, professor of business administration, studied Fortune 100 corporations that joined a wave of downsizing from 1985 to 1994, weighing how the sweeping job cuts influenced their showing in Fortune's annual rankings of most admired companies.

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      The research by business professor Geoffrey Love and his colleague shows the polished image that companies spend millions of dollars to cultivate is so fragile that it can tarnish even when firms make moves with the blessing of powerful stakeholders such as financial analysts and the business community.

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