blog navigation

blog posts

  • Doubts make consumers more willing to reevaluate brands, study finds

    Business administration professor Sharon Shavitt says most consumers crave a clear understanding of brand images, making them more receptive to new marketing messages if anything clouds their vision of companies or products.

    Business administration professor Sharon Shavitt says most consumers crave a clear understanding of brand images, making them more receptive to new marketing messages if anything clouds their vision of companies or products.

    Photo by Jason Lindsey

    Images

    • Close

      Business administration professor Sharon Shavitt says most consumers crave a clear understanding of brand images, making them more receptive to new marketing messages if anything clouds their vision of companies or products.

      Photo by Jason Lindsey

blog posts