blog navigation

blog posts

  • In-store video ads a boon to retailers, a peril for traditional media

    Yunchuan "Frank" Liu, professor of business administration, says in-store marketing has surged in the last decade, fueled by on-the-spot commercials that have proven persuasive with shoppers and lower advertising rates that are popular with manufacturers.

    Yunchuan "Frank" Liu, professor of business administration, says in-store marketing has surged in the last decade, fueled by on-the-spot commercials that have proven persuasive with shoppers and lower advertising rates that are popular with manufacturers.

    Photo by L. Brian Stauffer

    Images

blog posts