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  • Recession-driven cuts in advertising risk long-term losses, expert says

    University of Illinois marketing expert Hayden Noel says companies that scale back advertising to weather the recession risk sales declines that could linger long after the economy rebounds.

    University of Illinois marketing expert Hayden Noel says companies that scale back advertising to weather the recession risk sales declines that could linger long after the economy rebounds.

    Photo by Jason Lindsey

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      University of Illinois marketing expert Hayden Noel says companies that scale back advertising to weather the recession risk sales declines that could linger long after the economy rebounds.

      Photo by Jason Lindsey

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