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  • Those less motivated to achieve will excel on tasks seen as fun

    University of Illinois psychology professor Dolores Albarracn and her colleague William Hart of the University of Florida found that people who are highly motivated to achieve and those who aren't differ dramatically in their response to messages meant to inspire them to excel.

    University of Illinois psychology professor Dolores Albarracn and her colleague William Hart of the University of Florida found that people who are highly motivated to achieve and those who aren't differ dramatically in their response to messages meant to inspire them to excel.

    Photo by L. Brian Stauffer

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  • Editor's note: To contact Dolores Albarracín, call: 217- 244-7019; e-mail: dalbarra@illinois.edu.

    The paper "The Effects of Chronic Achievement Motivation and Achievement Primes on the Activation of Achievement and Fun Goals," by William Hart and Dolores Albarracín,
    Journal of Personality and Social Psychology © 2009 American Psychological Association. 2009, Vol. 97, No. 6, 1129–1141 0022-3514/09. DOI: 10.1037/a0017146 is available online.