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  • Business culture steers flow of ideas, study says

    Marketing professor William Qualls co-wrote a study that found the business culture that companies emphasize has an effect on new product ideas.

    Marketing professor William Qualls co-wrote a study that found the business culture that companies emphasize has an effect on new product ideas.

    Photo by L. Brian Stauffer

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      Marketing professor William Qualls co-wrote a study that found the business culture that companies emphasize has an effect on new product ideas.

      Photo by L. Brian Stauffer

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