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  • Exclusive licensing deals a tool for collaboration, study says

    Business administration professor Deepak Somaya says exclusive licensing deals are a two-way safety net that fosters cooperation as new product ideas weave their way toward the marketplace.

    Business administration professor Deepak Somaya says exclusive licensing deals are a two-way safety net that fosters cooperation as new product ideas weave their way toward the marketplace.

    Photo by L. Brian Stauffer

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