blog navigation

blog posts

  • Study: Rituals that target customers not always good for business

    Businesses make an impression when they sing "Happy Birthday" to customers, but the impression's not always a good one, says Cele Otnes, a University of Illinois expert in marketing.

    Businesses make an impression when they sing "Happy Birthday" to customers, but the impression's not always a good one, says Cele Otnes, a University of Illinois expert in marketing.

    Photo by L. Brian Stauffer

    Images

    • Close

      Businesses make an impression when they sing "Happy Birthday" to customers, but the impression's not always a good one, says Cele Otnes, a University of Illinois expert in marketing.

      Photo by L. Brian Stauffer

blog posts