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  • Consumer sentiment shaped by differing cultural attitudes toward power

    Cultures nurture different views of what is desirable and meaningful to do with power, according to new research by University of Illinois marketing expert Sharon Shavitt.

    Cultures nurture different views of what is desirable and meaningful to do with power, according to new research by University of Illinois marketing expert Sharon Shavitt.

    Photo courtesy College of Business

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      Cultures nurture different views of what is desirable and meaningful to do with power, according to new research by University of Illinois marketing expert Sharon Shavitt.

      Photo courtesy College of Business

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