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  • Trendy, tacky or trash? It's all in the eye of the consumer, scholar says

    For consumers who plunk down their hard-earned dollars on products of questionable utility like the ShamWow, the Snuggie or the latest fad, Pajama Jeans, it's all in the eye of the beholder, says Cele Otnes, a University of Illinois marketing expert.

    For consumers who plunk down their hard-earned dollars on products of questionable utility like the ShamWow, the Snuggie or the latest fad, Pajama Jeans, it's all in the eye of the beholder, says Cele Otnes, a University of Illinois marketing expert.

    Photo courtesy Jerry Thompson of Thompson McClellan Photographers

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      For consumers who plunk down their hard-earned dollars on products of questionable utility like the ShamWow, the Snuggie or the latest fad, Pajama Jeans, it's all in the eye of the beholder, says Cele Otnes, a University of Illinois marketing expert.

      Photo courtesy Jerry Thompson of Thompson McClellan Photographers

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