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  • Project, conference attuned to changing demographics in colleges

    The American University Meets the Pacific Century Project, a social science research laboratory guided by U. of I. professors, from left, Nancy Abelmann, Soo Ah Kwon, Tim F. Liao and Adrienne Lo.

    The American University Meets the Pacific Century Project, a social science research laboratory guided by U. of I. professors, from left, Nancy Abelmann, Soo Ah Kwon, Tim F. Liao and Adrienne Lo.

    Photo by L. Brian Stauffer

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      The American University Meets the Pacific Century Project, a social science research laboratory guided by U. of I. professors, from left, Nancy Abelmann, Soo Ah Kwon, Tim F. Liao and Adrienne Lo.

      Photo by L. Brian Stauffer

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      What is a 'meme'? The term "meme" was coined by Richard Dawkins in "The Selfish Gene," his bestselling book reformulating the theory of natural selection, to describe an idea passed from one generation to the next. He defined a meme as "a unit of cultural transmission or a unit of imitation." On the Internet, a meme can be an image, concept, catchphrase, video, idea or theme that is adapted and mutated as it passes from one person to another. More examples of the kind of memes used on Facebook.

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