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  • Study: Store layout an important variable for retailers

    Yunchuan "Frank" Liu, a professor of business administration, says a retailer's optimal store layout is driven by an incentive to balance the shopping process of uncertain consumers and the pricing behavior of upstream suppliers.

    Yunchuan "Frank" Liu, a professor of business administration, says a retailer's optimal store layout is driven by an incentive to balance the shopping process of uncertain consumers and the pricing behavior of upstream suppliers.

    Photo by L. Brian Stauffer

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