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  • Study: One-size-fits-all approach doesn't work for different markets

    Firms shouldn't follow a "one-size-fits-all-markets" approach when evaluating and managing the performance of a brand, says forthcoming research from Raj Echambadi, a professor of business administration at Illinois.

    Firms shouldn't follow a "one-size-fits-all-markets" approach when evaluating and managing the performance of a brand, says forthcoming research from Raj Echambadi, a professor of business administration at Illinois.

    Photo courtesy College of Business

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      Firms shouldn't follow a "one-size-fits-all-markets" approach when evaluating and managing the performance of a brand, says forthcoming research from Raj Echambadi, a professor of business administration at Illinois.

      Photo courtesy College of Business

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  • To contact Raj Echambadi, call 217-244-4189; email rechamba@illinois.edu. The article, “Evaluating and Managing Brand Repurchase Across Multiple Geographic Retail Markets,” is available online.